Objective: Develop an airline brand evoking a region or nation of your choosing.
Solution: BoomaJet is a conceptual regional airline based in Alice Springs, Australia. The brand revolves around the depiction of a Boomerang, a commonly regarded national symbol of Australia. The position and gradient construction of the mark invoke flight, take off and the limitless potential that one feels while traveling. The bright hues of the gradient elicit the vibrant and captivating energy of Australia, while the deep blue reminds you of the laid-back, easy way of living that leaves Australia an unrivaled destination. Take off and return to the outback with BoomaJet.
Tools: Adobe Illustrator, Adobe Photoshop, Adobe InDesign
Final Broadside, 40x40