Context: Each semester, UW-Madison's Center for Leadership and Involvement (CfLI) hosts an organization fair for the student body. This fair helps students to build connections that enhance their academic and personal experiences during their time in Madison. I was tasked with creating the visual identity of the 2019-2020 fair, which included various promotional and marketing materials, signage and way-finding.
Solution: The completed identity system revolved around an organic set of icons that were created to represent each of the fourteen categories of UW-Madison Registered Student Organizations (RSO's). A range of one to three icons were created for each category to serve as visual representations of the many ways students can combine their interests to get involved and find community on campus.
Tools: Adobe Illustrator, Adobe InDesign
Fair Poster 11x17
Mobile Application Poster 11x17
Housing TV Monitor
Housing Table Topper